Who We Are

Azimuth Diamonds is a new online-only retailer for loose, lab grown certified diamonds. Our small team have all individually been through the ups and downs of making that big purchase for our special someone. 

Recognising that placing the right gemstone in a suitable piece of jewelry is completely a matter of personal taste, we aim to supply loose diamonds of the highest quality to our customers. This leaves you free to work with your chosen jeweler safe in the knowledge that you haven't overpaid for a diamond, and you're not restricted by your jeweler's available inventory.

The diamond itself is generally the biggest contributor to the cost of a piece of diamond jewelry. With this in mind, we help you find the right diamond at the right price. Diamonds can be made to seem complicated, but it's a pretty simple formula really:

Colour

This is the big one. Nothing says compromise like a muddy, yellow tinted diamond. Jewlers do a great job of showing you your diamond under bright fluorescent lights. But in the light of day, only the best colour will do. We strongly suggest only D colour for our customers.

Clarity and cut

Here the industry really kicks into gear splitting hairs to try to differentiate gemstones and stratify pricepoints. In other words, even though you've decided on a particular size (more on that in a second) and colour, clarity and cut are the dials they turn to make whatever you've chosen somehow match your maximum budget.

Carats

This is up to you! With our sensible approach taken to the other 3 C's, you can feel free to choose the size of stone you want without feeling the strain on your wallet.

Now there's a little more to it than just the 4 C's, and we watch out for some of the tricks of the trade so that you don't have to. All Azimuth Diamonds come with verifiable IGI certificates, so you can rest assured that the data backs up what you see with the naked eye.